PITTSBURGH, PA – Field & Stream, one of the nation’s top outdoor retailers, and the Laurel Highlands Council, Scouting America, the number one youth outdoor adventure program in Pennsylvania, today announced they have entered a one-year, exclusive sponsorship of Scouting’s membership recruitment campaign. This unique sponsorship will provide Scouting with the resources necessary to introduce Scouting, and in turn, the outdoors, to nearly twenty-thousand new and existing families this year.
“We are excited about the opportunity that Field & Stream has afforded us to introduce Scouting, the outdoors, and the Field & Stream brand to countless youth and their families this year,” said Sharon Moulds, Scout Executive of the Laurel Highlands Council. “This unique partnership not only provides the financial resources necessary to grow our program, but also provides access to countless Field & Stream stores throughout our multi-state footprint where our Scout families can find everything they need for their outdoor adventures with Scouting and beyond.”
The partnership promotes the outdoors, most notably fishing. Through the Scout’s fall recruitment campaign, all new youth, both boys and girls, receive a new fishing pole and tackle box and are invited to participate in a regional fishing derby. Many of these fishing derbies will be staffed by experts from local Field & Stream stores. Additional opportunities for engagement are forthcoming and may include merit badge opportunities and exclusive shopper days at Field & Stream stores throughout the community.
“At Field & Stream, we’re proud to help provide access to the great outdoor traditions that our brand has been linked to for more than 140 years,” said Jaime Kutchmark, Marketing Manager, DICK’S Sporting Goods. “This partnership with the Laurel Highlands Council of Scouting America will allow us to make sure young boys and girls here in our area get to experience the great pastime of fishing by providing them with the equipment and resources they need to get started with creating their own outdoor traditions.”
With 35 stores nationwide, Field & Stream stores offer a wide variety of outdoor equipment, accessories and in-store services for anyone who enjoys the outdoors. For more information on Field & Stream stores and products, visit FieldandStreamShop.com.
About Scouting America, Laurel Highlands Council, serves nearly 17,000 youth members and 8,000 volunteer adult leaders throughout its multi-state footprint in Western Pennsylvania, Western Maryland, and parts of West Virginia. For more information on Scouting, please visit www.lhcscouting.org or to join Scouting, please visit www.beascout.org.
About Field & Stream Specialty Store
Named for the iconic brand that for more than 140 years has been synonymous with outdoor experiences, the Field & Stream store offers a vast assortment of outdoor equipment, accessories and services in hunting, fishing, archery, camping and more. As of May 5, 2018, the Company operated 35 Field & Stream stores offering top of the line in-store services along with a wide variety of top national brands including Sig Sauer, 5.11, Carhartt, Shimano and Yeti, in addition to its exclusive offering of Field & Stream products. The Field & Stream trademark is owned by American Sports Licensing LLC, and is not associated with Field & Stream Magazine. For more information, visit www.FieldandStreamShop.com.
